Mike Angell:
Managing Director of Angell Consulting Group, Marketing Consultant, BI Architect, Tableau expert, Tableau Server Administrator, PMP, Data processing guru - Duke Grad, ex-Lacrosse player and coach, and happy father of 2.
I've done campaign analysis reporting off lots of campaigns from test drives for Infiniti (full blown picnic basket just for test driving a car) to shopping ideas for Safeway grocery store members. I've used most campaign tools and know they all have limitations particularly in the extract area - the extract of data so you can truly make some reports that aren't just about one campaign, but about a customers/prospects journey.
I've been in Business to Consumer for over 20 years. I've done Business to Business marketing and reporting for over 5 years. While they have similar goals (i.e. increase revenue), they have different strategies, audiences, and timeframes.
Managing Director of Angell Consulting Group, Marketing Consultant, BI Architect, Tableau expert, Tableau Server Administrator, PMP, Data processing guru - Duke Grad, ex-Lacrosse player and coach, and happy father of 2.
I've done campaign analysis reporting off lots of campaigns from test drives for Infiniti (full blown picnic basket just for test driving a car) to shopping ideas for Safeway grocery store members. I've used most campaign tools and know they all have limitations particularly in the extract area - the extract of data so you can truly make some reports that aren't just about one campaign, but about a customers/prospects journey.
I've been in Business to Consumer for over 20 years. I've done Business to Business marketing and reporting for over 5 years. While they have similar goals (i.e. increase revenue), they have different strategies, audiences, and timeframes.